Building SEO links by hand is still one of the most helpful things you can do for ranking your website. Suss out where your prospective market is hanging out. Attract them back to your site with top quality information and other memes, images, videos and hooks. You should also leave an open loop that keeps them craving more (we teach these sorts of link baiting methods in our certification events).
Everyone is selling backlinking tools and most nearly everyone uses them or is spending money looking for the best one!
And in these days of Google Pandas and Penguins the 1 Million Dollar question is: "How do you survive the potential SEO zebras and skunks in the future?"
How should you create inbound links but also avoid future Google SEO penalties?
The best solution is to make use of a link building tool that has an extremely normal link building pattern and does not leave a footprint.
We do not settle for "second best" when it comes to link building tools, nor should you.
Here is What We Look Before Buying a Back linking Tool:
The marketing copy and sales page must not be too sleazy on a backlinking tool. You know the one. Huge promises, empty features. If it's sleazy on the outside, chances are it will be sleazy on the inside. This is true for any SEO tool you buy. But this is especially true for link building tools because links are not something you can have removed easily once you make a bad link building decision. If you get penalized by Google the only way to dig yourself out is with purchasing or building quality links or by deleting the pages that have been flagged.
The Quality of the Link is Extremely Important:
Don't tolerate spammy 3rd party link building sites. Look for good sites. Some lesser quality is to be expected with most link building packages. However I'd rather pay a little more per link and have quality.
The Primary Things To Watch For:
1. I am not so interested in a network of blogs. Google has hit those hard recently. I have no clue the quality of the link if they don't tell me. Is it themed? Is there page rank? Is the content descent?
2. I want links from proven SEO platforms that drive traffic. They should also drive PR or Page Rank. Some of these back links will be from sites that do not follow or "no-follow" their links. This is just fine because it looks more natural.
Here is my preferred types of 3rd party platforms in descending order:
squidoo, storify, scoop.it
wiki submissions and article directories
.edu links - A handful of these is enough unless you have a very educationally rich topic or a topic that would appeal strongly to students (like concert ticket sales)
web directories, business directories -
articles on Web 2.0 blogs like Digg and Stumbled Upon are excellent when highly trafficked.
public blogs like blogger.com, wordpress.com
twitter and other micro blogs
social bookmarks and status updates are marginal, as are forums and blog comments - better than a hit in the head, but you have to have a ton to make any impact on your Page Rank.
content aggregator and RSS aggregator sites. These are useful and should be an automated part of your empire.
3. Being able to schedule the links or throttle the speed of your link building is important. New web sites need to build their page rank and link building process more slowly. This is true especially if the website has never had a link campaign before. Don't go from 0 links to 3000 links overnight. This looks very unnatural and suspicious to Google. Don't do it. Sort of funny that people actually PAY to get themself de-indexed, not even knowing what they are doing.
4. I want you to get an SEO link report, once the URL to your site has been created for two reasons:
You will want to check on the quality of the link. What does the content look like? Are there grammar errors? Do they stay true to the theme of site?
You will want to pipe the URLs into the second-level One-Feed. We train folks on how to do this.
How I Proceed with Testing a New Back Link Service:
Backlink testing can be extremely hard. It is best to start with a fresh domain- unpolluted by previous link building efforts. When testing the power of an inbound link campaign, you need a clear head and a fresh domain.
For example, it is best to have a minimum of six domains all with a similar PR. These domains should have roughly the same activity and same amount of traffic. It is helpful if they are ina similar niche. This will help you create a testing and ranking "baseline". Then on 3 of the 6 sites you should test the unknown non-sleazy backlinking tool.
Give your test at least three months and watch the traffic, conversions, rankings. Also keep an eye on the pagerank. Three months should be long enough for Google to have an algorithm update as well as a couple of the regular monthly evaluations.
Also keep an eye on Google webmaster tools for any signs of unnatural links. They may leave you signals and warnings about bad link building in your Webmasters notes. If you have a new domain get a message in Google webmaster tools, you still can't be absolutely certain that the offending issue is the new inbound links you have recently added, but it is a good signal to check.
It is a good idea to look at analytics and webmaster tools for our entire empire once per week.
If you wish to see the list of the platforms and back linking tools that have made the cut for us you can visit our SEO training area.
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