First, you may be wondering - Why Do I Need a Blog? - One of the best ways to create credibility is by blogging. Having a blog positions you as an expert & a leader. You have the ability to showcase your knowledge and all the Value that you have to offer. Also, blogs are frequently updated which means you will receive a constant flow of traffic from regular readers. People will keep coming back.
There are many different blogging sites out there today, and you may be thinking - Which one is better? If you want to establish yourself as an A-player online, it's important to use a self-hosted WordPress Blog. Here's why...
A self-hosted WordPress Blog means you will have 100% control & ownership of your blog.
Other sites like WordPress.com host your blog for you. Therefore, since WordPress actually hosts the WordPress.com blogs, that means WordPress has ultimate control over them. In other words, if WordPress didn't like something that you posted, they could suspend your account or shut it down.
As a professional business owner, you always want to have control of your blog. Especially since your blog is a huge part of your business, you don't want to risk losing it.
Also, WordPress.com blogs are missing a lot of the features and applications that are needed for SEO, List Building, & Customization.
In contrast, self-hosted WordPress blogs have an immense amount of customization power & a virtually unlimited amount of additional features & functionalities that you can add to your blog to get it ranked faster in search engines, to get more traffic, to get more blog followers, to grow your email list, and more.
If you don't already have a self-hosted WordPress blog, here's what you'll need to get started:
1. A hosting company. I recommend HostGator. They will host your blog for $4 per month.
2. A domain name. You can get one by going to GoDaddy or NameCheap. Domain names typically cost less than $10 per year.
3. Training. To learn how to create & use a self-hosted WordPress blog, you can watch Free
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