If you know a thing or two about blogging, or if you have been blogging for some time, you probably have heard a lot of people talking about WordPress and how great this blogging platform is.
Now, regardless of your own level as a blogger, knowing what is WordPress and what are the advantages of this free and amazing software is a must if you really want to make sustainable business out of blogging.
WordPress is an open source blogging platform that was first released on May 2003 by Matt Mullenweg as a fork of b2/cafelog, that since then has become the first choice of more than 200 million bloggers (according to Wikipedia).
But why so many people praise and recommend WordPress? Well, here is what this article is all about, and here is why:
1.- WordPress is the most popular blogging software on earth, but the important thing here is not the fact that it is likable to many, but the fact that such popularity has sparked an avalanche of additional developments for the software that have turned what was originally intended as a blogging platform into one of the best and most flexible content management systems.
A WordPress blog can now be much more than a simple blog and chances are you have stumbled upon many amazing and complex websites that underneath are nothing more than a WordPress blog.
Nowadays WordPress is suitable for almost any type of project you can come up with, including e-commerce!
2.- WordPress is free to use, and so are most of the additional developments (or plugins) released by third parties, so you can easily turn up a great website (not a simple blog) with a professional look and dynamic functions without the need to spend any money.
Given its popularity, plugins, addons and all sorts of free resources will keep on coming, so if you run your website using WordPress you will be able to benefit from continuous developments and enhancements at no cost to you.
3.- WordPress is easy to manage and use once installed, so if you are not much of a techie, no problem, because the minute your platform is set up and properly configured, you will be able to add content and move everything around within your website without altering its professional look and without having to perform any coding or weird programming stuff.
Indeed 99% of all the tasks in your WordPress dashboard can be performed by simply pointing, clicking, dragging and dropping, so maintaining your website is really a ride in the park regardless of your background.
On the other hand, WordPress gets along extremely well with the search engines (your main source of free traffic and revenue) and it is easily optimizable to meet Google's relevance criteria.
All of this translates into one simple thing: outstanding potential for growth of your business and therefore your income, because the bottom line is that WordPress is designed to enable development like no other blogging software.
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