Fundamentally, Drupal is a SEO friendly Content Management System. With the right information about how and where to tweak Drupal for SEO, you can have a lean, mean SEO fighting machine that knocks your competitors out of the water.
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's.
Eight great modules to help you improve SEO in your Drupal website
Page Title Module
The page title is the one found in the HTML head inside the HTML head inside the <title> tag. This module allows you to set the page title for every page on your site.
Pathauto
The Pathauto module automatically generates path aliases for various kinds of content (nodes, categories, users) without requiring the user to manually specify the path alias. The aliases are based upon a "pattern" system which the administrator can control.
Globalredirect
If you're using pathauto (above) to create aliases for your nodes, you'll end up with two paths that each node can be accessed by (mysite.com/an-article-about-fishing AND mysite.com/node/23). Search engines will see this as duplicate content and this will drastically harm your search engine rankings.
The global redirect module ensures that old node paths will redirect to their aliases in a search engine friendly way (301 redirect).
XML Sitemap
The XML sitemap module creates a sitemap that conforms to the sitemaps.org specification. This helps search engines to more intelligently crawl a website and keep their results up to date. The sitemap created by the module can be automatically submitted to search engines.
Meta tags
This SEO modules allow you to add meta tags to Drupal pages. HTML meta tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document. The text in these tags are not displayed, but parsable and tells the browsers (or other web services) specific information about the page.
Boost
Boost is a must-have for any site that has predominantly anonymous traffic. Boost creates static cache pages and bypasses Drupal's processing for valid cached pages, improving your website page serving speed drastically.
Since page load speed is an important factor in SEO, Boost is now crucial.
301 redirects
If you decide to change the structure of your website in any way, be sure to use 301 redirects (in your .htaccess file) to redirect links from the old URLs to the new ones. This will help to prevent google from treating the newly structured content as if it were actually new.
Search 404
Search 404 is a useful little module that returns search data for URL paths that are not found. In effect, it provides SEO keyword based content instead of a 404 error.
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