Running a search engine optimization campaign requires appropriate content. Content management systems (CMS) have been introduced in the market to take care of the labour put in creating a unique content every time. CMS is a software that provides website authoring and administration tools. These tools are specially designed for users with less knowledge of web programming languages or markup languages. CMS lets you create and manage the site content with ease.
But are they really effective at doing what they are created for, lets find out -
There are a few problems that Search Engine Optimization professionals at SEO firms have encountered while using CMS systems. These systems can take the campaign for a toss as many of the CMS systems were not designed as per the search engine marketing requirement.
Meta Tags -
Meta tags contain the information of the page. They are scanned by the search engine spider to evaluate the content of the page. However important this feature may be, many CMS systems do not allow the addition of relevant TITLE and DESCRIPTION Meta Tags to the content. This drawback of the CMS system can damage the SEO campaign seriously.
Dynamic URLs -
Search engines index a limited amount of dynamic pages. These dynamic pages are determined by the page URLs containing special characters like %or & or =. The search engine spider finds it difficult to handle dynamic URLs strings.
Hence a URL like http:// sample.com/page.asdc?iv=143&session=234234wrwresf¶m=xzfdch will not get enough results, but the URL http:// sample.com/products.asdc can do a much better job.
The problem of indexibility and session ID are very common with the CMS system.
No Keywords in the URL -
CMS systems mostly do not let you create a URL with the keywords included. A keyword rich URL is highly important from the SEO point of view. It gets better page rankings.
Most of the CMS users are not aware of the SEO requirements while creating the content and SEO professionals require training to operate the CMS system. To help the content authors you can download the readily available online and desktop tools that will help to analyze content and report on how it is likely to perform in search engines. However, the use of SEO tools is time consuming and users need to keep switching between tools to create content and analyse it.
Approaching a Search Engine Optimization firm is a good idea to SEO the business as they take care of all the technical problems encountered using CMS. The SEO firm will gain complete understanding of the technical makeup of your site before launching the SEO campaign.
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